There's a difference between an air freshener and an odor counteracting. Odor counteracting do more than mask a smell; they actually get rid of it. While there are a number of reliable all-purpose counteractings, such as Lysol Disinfectant Spray and baking soda, certain pungent smells call for specific measures.
Vanilla extract is also an effective remedy: Soak a cotton ball in it and leave the cotton ball exposed on a dish until dry. It my new weapon and has been working like a charm now for weeks.
So get your smell on for just pennies. And I am about saving as much as possible by using my household items before running out to waste time/money/energy for the mask stuff.